Your Unique Project - My Unique Mind

Web Developer & Graphic Designer

The Scoop

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Below are brief excerpts of my blog articles. Clicking the "read full article" at the end of each excerpt will take you to that article on my official Blogger.com site where you can read the entire article.

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Custom Websites vs. Templates

You may have already done your research and have read a dozen articles about how pre-fabbed Do-It-Yourself (DIY) website templates are generic, limit creativity, your website will look like everyone else's and yada-yada-yada. I'll spare you from hearing it again. That might be true for the free or cheap templates, but there are some beautiful and dynamic templates out there that make me green with envy and they deserve a hats off. They are customizable (to a certain extent), however they are at a premium cost, and just as a rocket needs a rocket scientist these robust templates need the coding skills of an experienced web developer, otherwise the website will break over and over again. But it's not these outstanding expert web developers you need to worry about when it comes to DIY website builders. Read full article »

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MYTH: Custom websites cost more

The popularity of DIY templates attributes to the surge of non-tech types with no design skills seeking easy money and claiming to be experts on web design – individuals who don’t know HTML and have never written a line of code. They can get a free or cheap DIY template, upload photos, and copy/paste text into the template - so simple that a 10-year old could do it (no joke). But the worse thing is, many of these scammers are charging the same price as a custom website designed by trained professionals who put a lot of time and labor into building your brand image and hand-coding your website. It not only devalues their training and expertise that they’ve spent years developing, but it rips people off – YOU by providing a quick “shortcut” way to throw together a lackadaisical template-based website without a lot of work, skill, or creativity. DON'T GET RIPPED OFF!    Read full article »

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Hacking Hazards of DIY Templates

The most common Do-It-Yourself (DIY) template-based platforms are WordPress, Joomla! and Drupal, among many others. Due to the rise in popularity of DIY template “shortcuts”, millions of people around the globe use them, and most every website built on one of these platforms has serious security risks. Additionally, a variety of coding errors and design glitches cannot be resolved because of fundamental flaws of the template builder systems themselves, which is very enticing to hackers who have a heyday on the number of back doors and loopholes that are vulnerable targets to malicious hacks and security breaches. One of the biggest selling points of DIY templates are plugins, which add additional functionality to your website such as sidebars or e-commerce functionality. However, plugs-ins are one of the biggest risks.  Read full article »

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SEO is better in custom coded websites

SEO is better in custom websites. Web developers who build websites from scratch have the technical knowledge to make sure it's optimized for search engines. SEO is the process of increasing a web page’s search rankings to increase online visibility. The code needs to be structured properly for the search engines to read the content in order to find you. That’s why so many companies invest in a website with Search Engine Optimization. Today Google and any major search engine no longer pay attention to the Keyword tag because it led to a lot of people spamming the meta tag area.  Read full article »

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Is SEO enough to compete with big brands?

Established businesses rank higher in internet search results because it signifies that a business is stable and reliable. Big brand names also rank higher because they have huge budgets to invest in marketing and advertising tools such as Google Adwords, Bing Ads, Facebook advertising, etc., which keeps them at the top of search engine result listings. This means that companies that bid the most money on premium Adword keywords will appear on page-1 of search results. Sadly, the amount of money you can afford to bid for keywords determines whether you appear on the first page of search results or the hundredth page. It's horribly unfair to small businesses. But according to Forbes magazine, small businesses can compete with big brands on SEO.  Read full article »

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Google is flagging websites that don't have a SSL (Security) Certificate

It's true. Google is flagging all websites that don't have a SSL Certificate (Security Sockets Layer) which previously was only required for websites that capture personal information, such as with e-commerce sites. But at the end of 2017, Google started placing a little informational icon displaying "Not Secure" next to the URL of all flagged sites. Once a SSL Certificate is applied to a website, the informational icon is replaced with a padlock icon, and your website switches from a "http" (unsecured) to an "https" (secured) site protected from cybercriminals, which in turn protects visitors to your website from being infected with dangerous malware like Trojans and Cryptoware.  Read full article »

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Promotional Videos are Hot!

Promotional videos are an effective way to rapidly grow your client base. People are craving information and they want it fast. Rather than spending 20 minutes reading text, they prefer spending a few minutes watching a video with sound and images that evoke emotions - a powerful tool that will make people remember you. According to HubSpot, including video on your website can influence buying behavior and convert visitors into buyers by 80%.  Read full article »

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CRUCIAL: Website Quality Assurance

Quality assurance is an important part of website development. It should be “fit for purpose”, meaning the site should be suitable for the intended purpose. It should be “right the first time” meaning mistakes should be eliminated, because even small errors like a broken link or misspelled word can make a visitor question the credibility of your website and they might not return – first impressions are lasting, so your site should be error-free before putting it online.  Read full article »

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Registering your domain (website) name

Your domain name is your own unique identity - your brand that gives you a professional image on the World Wide Web. The only way to obtain a domain name is through a domain name registrar service such as whois.com. There are hundreds of other registrars on the internet, which means you can purchase domain names for a competitive low yearly fee. Most web hosting companies offer domain registration services and will register your domain name for you (for a small fee), but it's super easy to do yourself.  Read full article »

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Choosing a web hosting company

The criteria for choosing either a free web host or a commercial web hosting company are slightly different. For example, free web hosts impose advertising on your website to cover the costs of providing your site the free web space and services. They limit the amount of web space, i.e., 5MB and can also limit the size on the files you upload and/or restrict the file types you can upload. When choosing a paid reputable web host company, these are things to look for:  Read full article »

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